Changes to Better Communicate How HLF Helps Halton Kids
BURLINGTON, March 31, 2016 — The Halton Learning Foundation has a new look, but its commitment to helping Halton students overcome financial barriers to education remains the same.
Approximately 10% of the 60,000 students of the Halton District School Board (HDSB) live at or below the poverty line, which presents barriers to their education. Since 1998, Halton Learning Foundation (HLF) has been helping kids-at-risk and supporting schools of the HDSB.
While the Halton Learning Foundation is well-known within Halton schools, there is less awareness of HLF within the wider community.
“Many people either don’t know about Halton Learning Foundation, or they have the impression we have something to do with tutoring,” says Lesley Mansfield, executive director of HLF. “In reality, our goal is to help eliminate financial barriers to education that exist for about 6,000 elementary and secondary school students in Burlington, Milton, Halton Hills and Oakville.”
The Halton Learning Foundation recently undertook a brand redesign to better communicate how they help elementary and high school students across Halton. As part of that exercise, the logo was redesigned to better explain HLF’s purpose.
The new logo represents the three pillars of HLF’s financial support: funds that provide individual students with basic necessities or enable them to take part in school activities; scholarships that help graduating students continue their education beyond high school; and support for HDSB schools to purchase additional resources that help engage kids in learning.
“So many people I speak to have no idea poverty exists in Halton,” says David Grant, Board Chair of HLF. “When I tell the stories of young kids and teenagers who come to school every day with no lunch, or who don’t have $20 to participate in the class trip or a school team, people are shocked that this is happening in our community. We may not see it, but there are kids in virtually every school across Halton who struggle to stay engaged in learning because of financial challenges.”
In addition to Halton Learning Foundation’s new logo, a new website will make it easier for Halton residents to find HLF online, learn about the organization’s impact and support their work.
About the Halton Learning Foundation
The Halton Learning Foundation helps support quality education for Halton District School Board students by providing emergency help for students in need, post-secondary scholarships, and funds to assist schools that have classroom needs beyond core education funding.
Lesley Mansfield, Executive Director, Halton Learning Foundation, email@example.com, 905-335-3665, ext. 3207.